Networking – The Power of Connections
Top tips for keeping those powerful connections…
Earlier this month, I arranged a joint Christmas meeting for my amazing network of women in business. This is the fourth year I have done it. I bring my Women In Business Network (WIBN) members and visitors together from across my region. I am often asked why I arrange a joint meeting when WIBN is a single profession networking group – surely this would cause conflict? Hell no! This is where the power of connections come in.
Networking is a powerful tool to grow your business and connect with like-minded business people, so having the opportunity to bring over 50 people together, why wouldn’t you? The power of connections – you never know who these business owners know or what types of strategic relationships they are looking for until you bring everyone together. Some pictures here of our Christmas event, courtesy of Kate Everall Photography.
On average, a business owner is connected to 250 people (I think that is higher!) This joint networking meeting meant we could tap into over 12,000 people – offering leads, referrals and just some damn good contacts in the business world.
Once you have made these connections and done some networking, what do you do with all this valuable information you have gathered? Here are my top tips for keeping those powerful connections:
- Get a list of attendees if you haven’t managed to get everyone’s business cards and CONNECT online. LinkedIn is an absolute must!
- Ask for permission to add them to your database
- Follow up with an email, particularly if you promised a lead or contact
- Book a 1-2-1 with any connections you feel might be worth getting to know better
- Keep in touch! You never know when your paths might cross again.
Networking is an investment; make the most of your experience. And enjoy!
What powerful connections have you made recently?