Guest Blog – 6 Tips to Promote Your Art the Right Way
This week we have a guest blog post from Cendrine Marrouat with some great tips on how to promote your art the right way online. Cendrine is a content writer and curator, social media trainer, author, and photographer.
Independent Artists: Online Promotion Tips That Work
Social media has opened up endless possibilities for artists. There have never been more outlets that you can use to increase the visibility of your work.
But, as I have learnt in 10 years as a self-published author and a social media trainer, quantity does not equate automatic success. And as I embark on the promotion of my new photography book, I like reminding myself of what works and what doesn’t.
That’s what I would like to share with you today. In this post, you will find some useful tips that have worked for me and my work.
NB: If you are a solo-preneur, this article is also relevant to you.
6 Tips to Promote Your Art the Right Way
1. Understand who your fans are
It’s a known fact: Artists struggle with the idea of marketing themselves. Unfortunately, to be taken seriously and sell your art, you must step out of your comfort zone. It’s important to understand where to focus your efforts.
Having accounts on every social network under the sun is useless. It’s better to be where a majority of your audience likes hanging out. And sometimes, it means only a couple of platforms.
Not sure how to find that information? Take a look at four or five successful artists in your field. They have blogs and social media accounts. Where do they and their fans interact the most with one another? What kind of content generates the most engagement? Who are those fans?
2. Stop relying on friends or family
Family and friends can be the greatest fans. They can also be the worst. That’s because their support is dependent upon their love for you.
So, if you want to make a living as an artist, don’t build your strategy based on feedback from them. Unless, of course, you know they have your best interest in mind.
You want a community of advocates, people who believe in your work for the right reasons.
3. Don’t over promote
Have you ever heard of the Pareto Principle? If not, here is a definition from Investopia: “The principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. Put another way, 80% of consequences stem from 20% of the causes.”
When it comes to social media, the principle applies as follows: 8 out of 10 of your shares should be valuable and relevant to your audience — while the rest can be self-promotional.
Here are a few ways to help you get started in the right direction:
- Curate interesting content in your industry: news, videos, infographics, articles, etc.;
- Interview your favorite artists;
- Create tutorials and how-tos;
- Review and recommend products in your niche; and
- Share the lessons you have learnt from some challenging situations.
4. Build relationships
Yes, this is cliché. Unfortunately, too many artists still don’t understand the value of interacting with their fans.
The more you care about others, the more they will return the favor. So, respond to comments and questions. Thank those who spread the word about your work. Visit other people’s blogs, leave comments, and share their posts. Offer unsolicited (free) help.
In a nutshell, show genuine interest in others. Treat them the way you would like to be treated. Want a great example of what to do? Check out the video below:
5. Don’t hesitate to ask for help
At the beginning of my career, I was scared of bothering people. I thought it was a form of weakness to ask for a little bit of support. But, as time went on, I realized that people actually love to help.
With that said, things won’t happen just because you ask something. Support will come if you have taken the time to know people and they like your work.
6. Create a mailing list
Last but not least, don’t limit your reach to social networks. Get into people’s inboxes as well!
A newsletter allows you to keep your most supportive fans in the loop about your art and to make the connections a little more personal.
What are your tips to promote yourself successfully as an independent artist?
Cendrine Marrouat is a content writer & curator, social media trainer, author, and photographer living in Canada. She is the founder of Social Media Slant, a blog that helps small business owners and solo-entrepreneurs to figure out the basics of social media; and Cendrine Marrouat Photography, which displays her photographic work.
Cendrine is the author of 10 books, including The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win and Life’s Little Things – Les petites choses de la vie.
Thank you Cendrine, we look forward to your next post about which services to use to promote your work.
P.s don’t forget to take quick look at Cendrine’s new photography book out on the 23rd March 2016.