Guest Blog – 5 Services You Should Use to Promote Your Work Online
Recently we had a fabulous guest blog post from Cendrine Marrouat about 6 top tips to promote your art online. This week, Cendrine shares with us 5 services to use to promote your work online. Cendrine is a content writer and curator, social media trainer, author, and photographer.
5 Services You Should Use to Promote Your Work Online
Social media has opened up endless possibilities for artists. There have never been more outlets that you can use to increase the visibility of your work. In this post, you will find some useful services I used to promote my work.
1. Head Talker
Head Talker is a crowd-speaking platform. You create a campaign and people ‘donate’ one tweet, Facebook update, and / or Tumblr post to be sent at a specific time via their accounts. But the message to be spread far and wide only if you reach your goal (a specific number of supporters) at the deadline.
Thanks to Head Talker, my work has gained significant exposure. Complete strangers have supported my campaigns and I have discovered very interesting projects as well.
Trailers are great promotional tools. Unfortunately, many artists shy away from them because of they think they are costly to make.
They can be of course. But you can also do things yourself and save some money in the process. Take advantage of your creativity!
I have made all my trailers myself with the use of Animoto. Here is an example for my new photography book, titled Life’s Little Things – Les petites choses de la vie:
The free version is nice but quite limited. For example, your trailers can only be 30 seconds long. For a couple of hundreds of dollars a year, you can create an unlimited number of longer videos, include your own logo, and add a call-to-action at the end.
DashBurst is not just another social network where members curate interesting content and useful sites from across the web. The team keep a close watch on the shares and feature their favorites in a daily email digest sent to all members.
Every time one of my photos or blog posts is featured, traffic to my websites increases significantly and I gain a few new followers.
4. LinkedIn Groups
LinkedIn may be a B2B-centric platform, but it also offers plenty of opportunities for you to make your mark as an artist. There are groups for pretty much everything! If you are a photographer, for instance, you will find many active communities there.
Instagram is a de facto platform for showing off your work. What I really like about it is the fact that the engagement on your content is proportional to your level of activity on other people’s posts.
My advice to you would be to study the hashtags your fellow artists use. Including the right (and most relevant) ones in your descriptions will up the visibility of your profile.
What are your platforms to promote yourself successfully as an independent artist?
Cendrine Marrouat is a content writer & curator, social media trainer, author, and photographer living in Canada. She is the founder of Social Media Slant, a blog that helps small business owners and solo-entrepreneurs to figure out the basics of social media; and Cendrine Marrouat Photography, which displays her photographic work.
Cendrine is the author of 10 books, including The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win and Life’s Little Things – Les petites choses de la vie.
Thank you Cendrine, good luck with your book launch. Don’t forget to take quick look at Cendrine’s new photography book out on the 23rd March 2016.