Follow Up Entrepreneur Friday – Cendrine Marrouat
Follow up Entrepreneur Friday with Cendrine Marrouat. We interviewed Cendrine back in December 2014, take a look and see what has changed in Cendrine’s world. Sometimes, Change Is Necessary.
Follow Up Entrepreneur Friday – Cendrine Marrout – Sometimes, Change Is Necessary
Hello everyone! I am honored to be back on the blog for the second time. A lot has happened since!
At the beginning of 2015, I was enjoying a tremendous amount of success as a social media coach and trainer. I had been featured on several prominent blogs and my second social media ebook was receiving rave reviews.
Just when I thought it could not get any better, a writer from the Canadian edition of The Costco Connection contacted me for an interview. The article brought an influx of new connection and work opportunities in my inbox. I was on top of the world.
And then, I had a burnout. I was so exhausted that it was impossible for me to work for a sustained period of time. I had to take many breaks during the day. It was a very strange experience.
I have always listened to my body, so I changed my schedule to accommodate my health. My usual 14-hour work days turned into 8 to 10 hours. And instead of 24 hours of rest per weekend, I settled for a minimum of 36 hours. After a few weeks, my energy and productivity were almost back to normal.
I started noticing some changes in my field. People created less content and republished old posts more frequently. Social media seemed less appealing to small businesses and solopreneurs, whose budgets continued to shrink. The amount of time and effort invested in their strategies was also decreasing dangerously.
After discussing the matter with several social media pros, it became clear to me that social media was evolving into a one-way communication system. Regular users kept complaining that ads and self-promotional posts clogged their streams; while many business owners still did not understand the importance of building relationships with customers.
Things had changed on my end as well. As great as my clients were, I did not feel as excited to work with them as before. Blogging was becoming a chore. And content curation, which used to be one of my passions, did not appeal to me anymore. I felt frustrated.
In September, I went to visit my family in France. The trip should only have lasted a few weeks. Unfortunately, serious family issues forced me to extend my stay for months.
When I returned to Canada, my clients had moved on to other things — social media was not a priority anymore. The people who contacted me now were much more interested in picking my brain than in paying me for my time and knowledge.
I am not just a social media trainer. I also work as a writer, photographer and French instructor. It means that I always have options. I saw the situation as an opportunity to rethink my priorities. After all, I still felt as frustrated as before going to France.
So, I asked myself if I really wanted to continue working with the same kind of clients. Wouldn’t it be more beneficial to target a different audience?
Those questions also popped up when I was working on my third photography book. While completing the project and doing research to create a tailored strategy for it, I realized that most fellow photographers struggled to get good exposure online. There are tons of blog posts on gear and photography techniques, but targeted social media tips are few and far in between.
There was a real need in that area. And with my experience, I was more than qualified to advise that kind of artists.
With that idea in mind, I changed the focus of Social Media Slant. I had initially created the blog to help all sorts of small business owners and solopreneurs to figure out the basics of social media. Now, my audience would be limited to photographers.
When I posted the announcement, I felt an excitement that I had not experienced in a year. And so did my visitors and regular readers!
Since then, my photography book has been released and received great reviews and attention. I blog much less than before but with a renewed passion. And the photographers who have contacted me are serious about their social media strategies. In a nutshell, I am busy, productive and excited about social media again.
I always learn lessons from difficult situations. This time, it was that drastic change is sometimes necessary to open new doors. While they may not bring immediate results, patience and flexibility will always go a long way.
Thank you for reading! Now, it is your turn to share. Have you ever experienced a major change in your career? What did you learn?
Cendrine Marrouat is a photographer, social media blogger and trainer, French instructor, and author living in Canada. She is the founder of Social Media Slant which helps photographers figure out the basics of social media. Cendrine Marrouat Photography displays her photographic work.
In 2015, Cendrine was recognized a Top 100 Business Blogger by BuzzHUMM. Social Media Slant also made Fit Small Business’ Best Small Business Blogs of 2015 & 2016 lists. Cendrine has authored two social media books, one of which was awarded a 2015 Small Business Book Award in the Social Media Category. She has also self-published five collections of poetry and three photography books. The latest one, titled Life’s Little Things: The Quotes, was released on July 25th, 2017.
Thank you Cendrine for sharing your journey!