Entrepreneur Friday: Jackie Hodson Diss
This week we have the beautiful Jackie Hodson Diss on Entrepreneur Friday. Jackie and her husband Scott welcomed their gorgeous son Harry into the world just a few weeks ago. Make sure you connect with Jackie after you have read her interview.
Jackie did this interview before she had baby Harry. I’m hoping we can revisit the interview in 6-12 months and maybe see if any of the answers have changed. I know when I had Guinevere it did!
Entrepreneur Friday: Jackie Hodson Diss
Tell us a bit about your business
I created Make A Change TV because I want to help women claim back their va-va-voom and release their inner ladyboss! I help women detox their lifestyles and businesses and implement simple wow factor systems that allow them to develop a ladyboss mindset. We have a fantastic LADYBOSS academy that not only helps women develop a clear structured business path, but it’s also designed to show women it’s ok to own themselves, realise what’s holding them back and know the steps to take to truly make their purpose count.
What inspired you to start it?
In 2009 I completely burned out after years of not taking care of myself and running a business when I didn’t know the first thing about business. I lost everything: money, home, health, loved ones, I literally had £2 in the bank and I couldn’t even walk up the stairs.
I used to constantly beat myself up because I knew I was meant to do something special, and I knew I was good at what I did but I didn’t have the confidence, know how or self belief to make it happen.
After taking 12 months off to regain my health I knew I had to make a change, so I started looking a lot deeper into who I was, the business I was running and developing the confidence to make change happen.
6 years on and I could burst with the passion and excitement I have for my business and life. I couldn’t be more determined to work with as many women as possible to help them prevent ever getting to the same point I did. Everything in my programs is based on how I detoxed my lifestyle and business to come back stronger, more focused and the most confident I have ever felt about who I am and what I want to do. No woman should doubt themselves so much that they put their life and business dreams on hold or work so hard that they make themselves physically and emotionally ill.
What is your career background?
I was an international health coach for over 18 years developing and delivering health concepts. I’ve worked with companies such as New Look, Nike and Universal Studios and created over 200 downloads and 6 global commercial DVDs plus have been featured in/written over 50 articles for different women’s health and business magazines.
I have been an ambassador for ‘Usgirls’, ‘LIJA’ fitness wear and presented on stage to thousands of health professionals and businesses.
What is your vision for your business?
My vision is for Make A Change TV to become a globally recognised brand and to continue to create online programs and luxury retreats to help women really get focused on their business and personal goals.
I want Make A Change TV to be a truly life changing community and experience for women.
You’ve balanced being a successful business woman with raising a family. Any advice for other women?
There is so much I could write here but these are my top 4 tips:
Define your priorities as soon as you have them: this makes business choices so much easier.
Time with family, partner and loved ones comes first: moments are precious and no matter how hard you work for job satisfaction it can never replace memories.
Have some ‘you’ time: you have to be in a good place to give your business and personal life 100%.
Be realistic with your expectations: there is never a perfect balance and sometimes the balance will swing to life commitments and sometimes it will be more business focused. Just ensure you stay aligned with your priorities and you know you will be making the right choices.
How do you maintain a good work/life/family balance?
I have work time and I have personal time and when I’m at work I give 110%. When I’m at home my work phone and emails go off until it’s time to go back to work.
I also listen to my body and my stress levels and ensure I take time out (even if it’s just a long soak in the bath) to feel human again. Until I burned out I didn’t take a holiday or a day off for over 10 years and my physical and mental health paid the price.
What was your light bulb moment? When did you realise you wanted to be an entrepreneur/business owner?
The moment I realised I could work for myself (at 21 yrs old)my life changed. I realised I didn’t have to do the ‘norm’ and be employed. I knew everything I delivered I wanted to be the best. I wanted to create memorable experiences and I knew (and this may sound corny) I wanted to make a difference and help women love the skin they are in and believe that they can achieve their goals.
This was only reinforced after I burned out in 2009 because in 2010 I decided to ‘give in’, ‘get a real job’ and go back to work for 12 months. I didn’t have enough energy to start my business from scratch again. BUT within 3 months of working for someone else… I knew. I knew I had more skills and passion for something else, hence I spent the next 9 months after work working on myself and my business so I could be the ladyboss of my life.
What lessons have you learned along the way?
Hmmm… great question!
For years I created products etc. that never sold. Why? Because I created them thinking it was something my market wanted when in fact it was something I wanted for my market. Ask the questions and REALLY listen to the answers and you’ll find you will create amazing products that your clients will be tripping over themselves to get.
Stay focused – there are so many new and shiny things that come into the world of business for us to try, ideas to create etc. We can lose focus of who we are doing this for. Of course we want to run businesses that make us happy but ultimately we want to serve other people and give them the best product, service and experience.
Do things properly – don’t mistake this for making things perfect because in business perfect never happens. What I mean by this is if you are going to launch a program or product make it count! Stop hiding away and share with the world what you have to offer. One email and fingers crossed marketing doesn’t work; you have to put on your stilettos and strut.
Outsource – as the song goes ‘let it go, let it gooooooo’! You are the front person of your business, you should be growing your business not sat for 5 hours scratching your head trying to workout your email software or designing your new website. Always focus on moving your business forward and outsource the rest.
What has surprised you about owning your own business?
The amount of self growth that has come from running my own business. I’ve found I can do things I never dreamed of 10 years ago.
Also, that business isn’t so scary, it’s actually really exciting. You just have to be prepared to step outside of your comfort zone on a regular basis if you want your business to grow.
Who and what inspires you?
My clients inspire me and remind me every day of why I do what I do but I also follow some amazing people who help to keep me focused, inspired and on track daily.
– My husband and our little family
Do you have a daily routine or rituals you do?
Myself and my husband bought a small farm over a year ago because we wanted to escape the smoke of London and find a creative space we could escape to. So every morning around 6am we feed our animals and take Teddy, our Frenchie, for a walk.
We then grab our morning coffee and breakfast together before our day starts.
Before I start my official work hours I will sit and journal, listen to a podcast or read a chapter of whatever book I am reading at the time to help get my creative juices flowing.
Then Hubby and I will talk through our priorities (personal and business) for the day and I then set myself 3 tasks to complete.
Next I touch base with my VA, and one of the biggest things I avoid doing is looking at any emails and social media until after 2pm.
With a newborn on the way I take a break at lunch and go for a walk to clear my mind and then get my priority list down for the following day. I live my life by lists, action plans and my calendar.
Once my little one is here I’m really looking forward to getting my daily workout back in. This has always helped with my energy levels and some of my most creative moments have come from a 20 minute run or yoga session.
After working for myself for so many years and really getting in tune with my body and energy I’ve realised my most productive hours are before 2pm so this is when I book in coaching calls, filming sessions etc. so I can give them 100%.
What obstacles have you had along the way?
If I’m being totally honest the biggest obstacles I have faced have been more to do with my own personal self belief than any other challenge.
Having the confidence to put myself out there and tell people what I do and to charge the money I know I’m worth has been my biggest challenge yet.
The good news is once you start it gets easier and the more you do it the more it becomes your reality.
What is one thing you wish you’d known when you first started?
Oh my goodness this is a tough one as there are so many things.
The one thing I wish I had known was that I didn’t have to be a jack of all trades; that I needed to define my target market, to specialise and train for that market and to make the right life and business choices to support that market. If I had got it right sooner it would have made more business stuff make sense and I would have been more focused.
Being known for exactly what you do makes business so much easier! It makes it easier to find your audience, to package, to charge and to advertise etc.
Tell us your favourite tools that make your life easier (apps, websites, software etc)
Great question! I think I have some favorite tools that I use every day and then I have a few that are great for creating content.
People Per Hour – because I believe outsourcing can save your business
Hootsuite – perfect for campaigns and getting your social media to look and feel like a cohesive brand
Google Analytics – because you need to know what’s going on in your business
Mailchimp – for new businesses this is great for setting up your data capture and starting newsletters and email marketing
Canva – This is a cute app that creates really nice branded visuals for your blogs and social media.
I could keep going with this list but I think these are my top essentials.
What is your favourite quote?
“If opportunity doesn’t knock create your own door” ~ Milton Berle
I always felt like I wasn’t good enough when companies and events organisers in my industry didn’t book me to speak, present or be a part of a project. But then I realised I could create my own events, programs and experiences which meant I could take my business and creativity to a whole other level.
Jackie is the creator of the ‘Make A Change TV’. She is a lifestyle & business coach for female entrepreneurs. She empowers, educates and coaches female entrepreneurs to create change in their lives that moves them away from broke and burnt out and towards their desired lifestyle. Jackie wants to help women feel confident and in control of their health, life and business.
You can connect with Jackie online via the channels below:
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