19Oct 2016

How to Create a Blog Editorial Calendar

Happy Wednesday Hublets! Today I’m sharing some tips and a template so you can get your editorial calendar started. Janine and I function so much better when we plan and our editorial calendar is one of the tools that helps us do that.

How to Create a Blog Editorial Calendar

How to Create a Blog Editorial Calendar

Before we get onto the calendar I just want to run a few things that will help.

How many posts can you commit to? – 5 a week, 3 a week, 1 a week, 1 a month? Work out what works for you – you can always change it in the future.

Brainstorm topic ideas – What will you audience want to read about? Make a list that you can refer to for inspiration. If you are a hairdresser you audience may like reading about haircare, trends at the moment, fashion, beauty, DIY beauty ideas. Think about what your ideal client is into. Just because you are a hairdresser/accountant/web designer etc – it doesn’t mean that they are the only topics you can write about.

Psst… If you want some help identifying your ideal client we have a free 4 day email course HERE.

Future blog title ideas – This is a big one for me. I have a constant evolving list of blog title ideas written down. When I’m updating the editorial calendar I can use this list for inspiration. It can be a piece of paper, a word/goggle doc or using the notes app on your phone. Whenever you have a blog post ideas pop into your head – capture it.

Decide what you want to use for an editorial calendar – Some people want to use a paper version – either in a planner/diary or printing off a template (like ours at the bottom of this post). Some people (like me) do it on the computer. You can use a simple Excel/Google Sheet document, a Google Calendar or check out this blog post with lots of ideas. We started off using our template but since using Asana as our task management system we now use a calendar in there to keep it all together. I still need to write that blog post on how we use Asana…..

Start filling in your editorial calendar – We suggest doing this at least monthly but you can do it for a 3 month period, 6 months or as year! No matter how much you decide to fill in it’s always a good idea to review on a regular basis as things will inevitably get moved/changed.

Don’t forget to make note of special dates/seasons and holidays. At Christmas time you might run a Christmas blog series or at Valentine’s write a Valentine themed post etc.

Editorial Blog Template

This is our template that you can either save a copy to your computer and fill in or print it out and fill it in by hand.

It can be simple – like ours or you can make your own and include much more information like some of these.


Let us know if you start using an editorial calendar or if you already use one. We love to hear from you!

Make sure you have signed up to our newsletter  and follow us over on all our social media channels and be part of something epic!

Jess sig


Sign up banner

Leave a comment

CommentLuv badge